RagsReborn's 2016 overall craft show year

Let's start with my BEST show of the year... Christmas at the Lodge!

HAPPY NEW YEAR!! Are we all ready for 2017? I hope everyone had a safe and happy New Year's Eve. I did a little celebrating but I mostly did a lot of math. Exhilarating, I know. LOL My last craft show of the year was a few weeks ago but I've been putting off crunching the numbers for 2016. Mainly for two reasons; I hate math (accounting has got to be my least favorite part of being a small business owner) and I was about 95% sure this year sucked.

Set up at St. Ann's retirement home for the home bound residents to do their Christmas shopping.

Well, I was pleasantly surprised. Although I had a handful of shows that were absolutely terrible (aka I didn't sell a single thing), my year overall wasn't as bad as I thought it would turn out to be. I'm still not where I want to be-- so I won't be quitting my day job anytime soon-- but RagsReborn is trucking along quite steadily. And that makes it all worthwhile for me!

Set up at the main library at OU Health Science Center campus with my friend and fellow vendor, Nancy. Her granddaughter calls me "the pillow lady" and we share snacks.  

This past year was the first time that I did a full calendar year of craft shows. In 2016, I participated in 29 craft shows (a significant jump from the 6 shows I participated in throughout 2015). That averages out to almost one show every other weekend. Whoa. Also, I connected with 10 people throughout the year to make custom orders. Needless to say, I am 100% completely immersed in RagsReborn and my little passion project is no longer just a hobby. I would say that I work as much at crafting as I do at my full-time paying job. And I absolutely LOVE LOVE LOVE it. It took a while but, at age 32, I have finally found my calling in life.

Happy selfie with my two favorite children.

So what's my takeaway from the year?  Let's see... this was sort of hard for me but I came up with two things...
       NUMERO UNO- When I first started out the year, I was NOT prepared for the slow Spring & Summer craft show seasons. When things didn't turn out the way I wanted, I blamed the universe. (This is something that I've struggled with my entire life.) It took me a few shows to get over playing the victim. I thought I was putting in 100% effort but I wasn't. My hard work amounted to about 75% but for the other 25%, I was looking for other avenues to blame. I was being lazy and pessimistic.
       Right before the Fall craft show season, I decided that I was going to change my attitude. My husband is always telling me to be optimistic and think positive; after a while, I decided to take his advice.

• I started smiling through each one of my shows, regardless of how awful the show was moving along. 
• Instead of focusing on why I wasn't selling at certain shows, I started taking notes on what works. I started noticing what people were buying and which venues had the best crowd turn out. I basically moved away from zoning in on negativity to zoning in on positives. 
• I started talking to other vendors and noting traits that I admired in them and then applying those traits to my own business approach. 
• I started listening to podcasts about small businesses and reading blogs written by successful businessmen & women. 
• I started branching out and sewing more than just t-shirt pillows. I experimented with different types of fabric and techniques. 
• I started marketing more aggressively and moved out of my comfort zone. I was conquering fears one show at a time and it worked!  

Two of my new found friends: children's book author, Carly Cartmill & Sweet Sparrows owner, Jenifer Walker.

       NUMERO DOS- I found my tribe (squad, sisterhood, whatever you want to call it). This is HUGE for me. I don't have a lot of friends and I never prescribed to a clique. By doing craft shows, I started seeing some of the same vendors over and over again and I discovered where I fit in. I was able to distinguish which ones were genuinely friendly and which ones were the "mean girls". I attentively listened to all the advice I could get. Then I had to separate which was good advice and which wasn't the best for me.  I gravitated toward strong & successful business owners and solidified friendships.
       I no longer feel so much like the young rookie in the craft show world. I am still naive and not as experienced as I could be but I have reached a point where I can be picky. I no longer believe everything I hear (because a lot of what people will tell you is BS. Hahaha!) Next year, I will not be participating in every show that I come across. I can do more research and find the shows worth doing and turn down the ones that aren't a good fit. I finally figured out what "a good fit" is for my product. That is another huge accomplishment. I feel like, going forward, when I am struggling, I know who I can text or which vendors' group I can turn to for advice online.

• There are a handful of peers that I will listen to and apply any & all advice to my business model. 
• There are certain vendors that I will participate in the same shows they're doing and request for my booth to be next to theirs because I know their company will be welcomed throughout the day. 
• There are a few show organizers that I will sign up for whatever show they put on because I know it will be a good experience. 

And that ends 2016. I struggled, I learned and I overcame. RagsReborn is here to stay!! I have some big plans for 2017 and I already have a few spring craft shows in mind. More on that to come next week...